Winner's Book Club Selection of the Week

Coach: The A.L. Williams Story

On September 9, 1975 I joined a company that 2 years later became A.L.Williams. I was excited about the company. I was excited about the concepts and the chance to be a part of taking some desperately needed financial information to the public.

It seemed like a great opportunity, one I had been looking for a long time. Yet, I had no ideas of the adventure that I was getting involved in or how it would shape my life.

Here is the book that tells the story. In it you’ll…”Learn how ‘average-ordinary’ people from all walks of life became great leaders, took the “Buy Term & Invest the Difference” Crusade to the families of North America, and brought a political, scheming, outdated industry to its knees.”

“Every coach, parent, teacher, or leader trying to instill the values of hard work, teamwork and perseverance should read this book.”  —Coach Mike Cavin,
 former head football coach, Southern Methodist University 
(Recruited and coached Herschel Walker at University of Georgia)

Here are some of the highlights:

Learn who influenced Art’s style of leadership and motivation more than any other person outside his family

• Read never-before-told tales of the old days at ITT and Waddell & Reed
• Discover the back story of how Art found Financial Assurance and what they did to create the “uniqueness” of A.L. Williams before it even had a name
• Find out how 85 people made the leap to join a company with no name, no office…and a very short stack of apps
• Read the dramatic story of switching from National Home Life to PennCorp after the unexpected death of Art DeMoss
• Learn what it took to pull off the impossible task of building a home office in 
just 6 months
• Find out what 1979 “bombshell” put the first nail in the coffin of whole life insurance
• Discover the 1982 “bombshell” legislation that pounded in the “final” nail
• Relive the “glory days” of beating Prudential for the first time in 1984 and the six “National Championships” that followed
• Follow the meteoric rise of A.L. Williams through 1990 as it defeats “trash value life insurance” at every turn, changing the life insurance industry forever
• Read “war stories” as ALW leaders battled insurance regulators, politicians and underwriters associations in every state to change a biased system
• Read for the first time Art’s personal account of selling the company and his painful exit from the company
• Find out what Art thinks today about the company, the life insurance industry, and what it takes to make dreams come true

 Here’s what another great coach has to say….

“Art Williams built the largest and most successful term life insurance business in the world, based on his life experience and the wisdom he gained from his years as a successful high school coach. You will enjoy reading his life story and will gain valuable insight, inspiring you to greater success in your coaching career.
 Art put together a tremendous winning team. In this book, Art shares basic fundamentals and concepts that will benefit you tremendously as you build your own winning program. 
I love his statement, ‘Nobody wants a boss, but everyone wants a coach.’ Coaching is all about leadership.
 I know of no greater ‘people’ leader than Art Williams.”  —Coach Dicky Clark,
 Fellowship of Christian Athletes,
 Regional Director of Georgia and South Carolina