Winner's Book Club Selection of the Week: The Steve Jobs Way

WINNERS CREDENTIALS

Steve Jobs is the man who brought us the Macintosh computer, the iPod, the iPhone and the iPad and led Apple to become the Number 1 Company in the world. His journey began as a teenager with a lot of passion and ideas and very little money working out of his parent’s garage. It has resulted in a company that has grown bigger than even MobileExxon with market capitalization of over $350 Billion.

Book Description

In The Steve Jobs Way: iLeadership for a New Generation, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him—and the mystique of his management style—capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style—which encompasses four major principles: product, talent, organization, marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

About the Author

Jay Elliot served as the Senior Vice President of Apple Computer, responsible for all corporate operations, including HR, Facilities, Real Estate, IT, Education, and Pacific Rim Sales, plus corporate business planning, reporting directly to Steve Jobs, Chairman of the Board. Also, as a member of the Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction. Elliot's articles and interviews have been published in the Wall Street Journal, New York Times, Time Magazine, and Fortune. He lives in California.

Reader Review

OK, I'll admit it. I am a sucker for anyone who can decipher or decode Steve Jobs. After all, the guy is a repeat Icarus. He has flown too close to the sun not once, not twice, but at least three times and every time has come out better than before. The effect he's had on Apple upon his return has been nothing short of a resurrection followed by a seating at the right hand of the Father. 

Jobs is an interesting, mercurial creature, and I often wonder if he is simply one of a kind, a kind of idiot savant who understands how to tap into our wants and needs, and who has an almost messianic vision that we need to follow. Sometimes I suspect that books about him are probably best read to illuminate how different we are from Steve rather than how we can become more like Steve. >>read more>>