What drives the excitement?
College basketball fans are enjoying their favorite time of the year! It’s like the Superbowl, World Series and all the other annual big events, why don’t they get old? Why don’t people get bored? As Dallas Cowboys running back Duane Thomas said at the 1972 Super Bowl “If this is the biggest game in the world, why are they going to play another one next year?” Usually when you keep doing things over and over they get boring. They lose their zing and excitement.
But they always sizzle…why is that?
It’s because they are never the same. You have new locations, new teams, new players, new story lines and different rivalries in play. Every one is a once in a lifetime event. Also the BIGGEST events bring out the best in everyone. Every player, coach, announcer, band, etc are all going to be on their toes because the world is watching. Add to that the networks and advertisers who have millions invested, they are going to make sure it’s a special event!
If you want a crowd, start a fire and they’ll come running
With all this excitement, everyone wants to come! Anyone who can come will come, nobody wants to be left out. It looks great on TV but there’s no way to duplicate the excitement of being there! Just walking around you rub shoulders with Hall of Famers, current and past stars, movie stars and celebrities from every walk of life.
There’s a lesson for us here.
If you have a cookout and no one seems that excited about coming over …maybe the cookouts have gone stale. It might be time to try something new and put some new fun into them. If every year you do the same thing at the holidays, and fewer and fewer are showing up…there’s a reason.
There’s other places they would rather be.
If your birthday parties are the same year after year, why not get some new ideas? Invite some new friends. Think of some new locations. Mix things up. If you are out of ideas, get on the internet and google some new ones up. Even if you are just cooking your favorite soup, occasionally you put in some new spices to freshen up the taste.
You know how to tell if your event is going to be a hit?
If you are excited about it! You already know what’s going to happen. If you have some plans and ideas that you are trying and you are really looking forward to it…then everyone is going to enjoy it too. If you aren’t that thrilled and are thinking more about just trying to get it over with, then it’s destined to be a disappointment. What should you do to save it? Whatever you can think up that will make you look forward to doing it, because if you have a great time so will everyone else.
How about your relationships?
Have things gone stale? Gee, I wonder why? Things only stay fresh and fun if you put things in place to keep them that way. It’s easy to get preoccupied and have weeks, months even years go by and never take any time out to do anything special with the ones you love. There is never time for special occasions, you have to make the time. You have to make it a priority!
How about your business?
Are people flooding in? Do you have a buzz? If not, guess what you’ve got to do? Find some excitement! Run a special, have a contest for your team, set some goals, give them something to shoot for, something they can win. Run some customer appreciation promotions. There are thousands of ideas and you better go get some asap because a dull business becomes a dead business fast. It’s a cluttered market out there and you need to stand out.
Take charge, start some fires
Just like March Madness, if you have fresh, new exciting things going on people will want to gather around! If you have so much going on that you are excited, having fun and enjoying yourself you can be sure others are going to want to come and join the fun too!
Excitement isn’t an accident. The things that work in the big events can work to bring excitement into your life and business as well!